Cotton News
Latest News
- March 2012:COTTON USA launches exciting advertising campaign Read more »
- February 2012:Louise Gray does 'punk glamour' at London Fashion Week Read more »
- January 2012:Time For A Change
- Home Makeover Guide Read more » - January 2012:Designer Louise Gray championing U.S. cotton at London Fashion Week Read more »
- October 2011:John Lewis signs up for the COTTON USA Mark of quality Read more »
- September 2011:Louise Gray takes London Fashion Week by storm with COTTON USA sponsorship Read more »
- September 2011:Louise Gray designer inspiration Read more »
- September 2011:COTTON USA sponsors flourishing designer Louise Gray at London Fashion Week Read more »
- June 2011:Christy and COTTON USA partner up once more Read more »
- June 2011:Linda Barker partners with COTTON USA Read more »
Sneak Preview of New Ad Campaign
CCI is launching its exciting new 2011 advertising campaign in January, so we’re offering you a sneak peek behind the scenes of the shoot in Germany with models Anastassija Makarenko, Charlbi Dean Kriek and Christian Lambelin, shot by famous German fashion photographer Beate Hansen. The campaign features cotton clothing from brands such as Cinque, Silver Jeans, underwear from Bodas and towels and bathrobes by Christian Fischbacher Dreamflor. To view interviews with two of the models click the play button on the below videos.
The slick creative behind the COTTON USA Mark is set to be part of an eye-catching advertising campaign, to be featured in a variety of national consumer publications and online sites. The aggressive campaign is set to launch in early 2011, to target consumers and promote the benefits of U.S. cotton and the COTTON USA Mark.
Since it was launched by CCI in 1989, the COTTON USA Mark has become widely recognised around the world as a symbol of quality. The Mark distinguishes premium clothing or homeware products manufactured from a minimum of 95% cotton of which at least half is U.S. cotton. Products labelled with the COTTON USA Mark send a strong message to consumers, reassuring them of its high quality and comfort.
In addition to the new adverts, CCI will be launching its revamped websites at the beginning of next year for both the trade (www.cottonusa.co.uk) and consumers (www.discovercottonusa.com).
