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- Home Makeover Guide Read more » - January 2012:Designer Louise Gray championing U.S. cotton at London Fashion Week Read more »
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Cotton on to London Fashion Week
Continuing its commitment to the support of up and coming designers, COTTON USA sponsored style sensation Louise Gray for a consecutive season. Louise Gray, an advocate for the use of quality U.S. cotton, was once again selected for the prestigious COTTON USA sponsorship programme and showed her collection at London Fashion Week in February.
Scottish designer Louise Gray has been hailed as one to watch by British Vogue and, in 2007, won the New Talent Award at the Scottish Fashion Awards. Having studied at The Glasgow School of Art, Louise went on to graduate with an MA from Central Saint Martins College in London. Immediately following her graduation she was selected by Fashion East and showed three seasons there.
This was Louise’s fifth consecutive season at London Fashion Week; her Autumn/Winter 2011 collection revealed on the catwalk was inspired by Arthar Khan Photography, Jean Michel Basquiat and Cyndi Lauper. It included prints developed into devores, patchwork and new craft techniques. In classic Louise Gray style, texture featured heavily as did hand embroidery, from beadwork to various takes on traditional stitch work. In addition to this, elements of Louise’s Scottish heritage also permeated her latest collection.
Louise’s design signature is based on bright and bold colours, texture and specially developed fabrics employing woven, embroidered and printed techniques. Louise uses a wide range of materials, including fabric made from the extra-long U.S. cotton yarn Supima®, and nothing is quite what it seems in Louise's work. Contrast is key and Louise reworks traditional stitches and embroidery techniques to create a modern wardrobe for women.
On being selected for the COTTON USA sponsorship programme for a consecutive year, Louise commented: “I’m delighted to be supported by COTTON USA for a second season, fabrics made with U.S. cotton are some of my favourite – it’s incredibly versatile and a great raw material to work with.”
Previously sponsoring Louise’s Spring/Summer 2011 collection at London Fashion Week, this is COTTON USA’s second sponsorship of the flourishing designer. Stephanie Thiers-Ratcliffe, International Marketing Manager of COTTON USA, said: “We are thrilled to be working with Louise for a second season and the new collection from her is a perfect fit with COTTON USA. Her confidence as a newcomer provides great synergy with cotton, as she is constantly looking at how she can manipulate materials, from the use of texture through to hand embroidery. We have a strong commitment to supporting up-and-coming designers and we are excited to continue our involvement with London Fashion Week.”
The COTTON USA sponsorship was awarded in previous years to the likes of Richard Nicholl, Meadham Kirchhoff, Nathan Jenden, Sinha-Stanic, PPQ, Preen, Gardem Paris and Deryck Walker and it is a huge boost for designers looking for ways to grow and improve their work.
