Cotton News
Latest News
- March 2012:COTTON USA launches exciting advertising campaign Read more »
- February 2012:Louise Gray does 'punk glamour' at London Fashion Week Read more »
- January 2012:Time For A Change
- Home Makeover Guide Read more » - January 2012:Designer Louise Gray championing U.S. cotton at London Fashion Week Read more »
- October 2011:John Lewis signs up for the COTTON USA Mark of quality Read more »
- September 2011:Louise Gray takes London Fashion Week by storm with COTTON USA sponsorship Read more »
- September 2011:Louise Gray designer inspiration Read more »
- September 2011:COTTON USA sponsors flourishing designer Louise Gray at London Fashion Week Read more »
- June 2011:Christy and COTTON USA partner up once more Read more »
- June 2011:Linda Barker partners with COTTON USA Read more »
Launch of New COTTON USA Advertising Campaign
Slick and stylish, COTTON USA launched its exciting new 2011 advertising campaign last month, featuring cotton clothing from brands such as Cinque, Silver Jeans, underwear from Bodas and towels and bathrobes by Christian Fischbacher Dreamflor. COTTON USA has devised its latest campaign to heighten awareness of the COTTON USA Mark and promote the many benefits of U.S. cotton, including its quality and versatility.
This trade and consumer campaign targets both men and women and, as well as appearing in Drapers and on Drapersonline.com, the ads feature in a wide range of fashion and lifestyle publications and websites including Vogue, Grazia, Red, Stylist, ELLE, Marie Claire, Easy Living, GQ and ShortList. Online, the ads will be featuring on Vogue.co.uk and Shortlist.com, too.
In addition, they feature in the weekend magazines of national newspapers including Style in The Sunday Times, YOU in the Mail on Sunday, Stella in The Sunday Telegraph, The Guardian Weekend and the Evening Standard’s ES magazine. To highlight the advantages of home textiles made with premium U.S. cotton, the ads will also run in interior design publications such as Ideal Home, House Beautiful, ELLE Decoration, Living etc and Country Living.
Since it was launched in 1989, the COTTON USA Mark has become widely recognised around the world as a symbol of quality. It is used by a growing number of leading brands to distinguish premium apparel and homeware products made from U.S. cotton. Products labelled with the COTTON USA Mark send a strong message to consumers, reassuring them of its high quality and comfort.
