COTTON USA Soft and Sensual
FAQ
What is the most preferred natural fibre in the UK?
Cotton, of course! As you already know, cotton is soft and delicate on your skin. What you may not know is that cotton also regulates humidity and body temperature. Cotton garments have been used for more than 7,000 years to protect us from the elements.
Recent market research shows that in the UK consumers have a preference for cotton. This is not a surprise as cotton is a recurring theme throughout our daily lives. From towels and bedding through to everyday clothing such as jeans, T-shirts, skirts, dresses, underwear and shirts.
Cotton is part of your everyday life!
Do you know where cotton comes from and in particular U.S.cotton?
Cotton is a natural fibre produced from the cotton plant gossypum, a close relative of the mallow. Cotton is grown in 17 states across the Cotton Belt, which spans the southern half of the Unites States, from Virginia to California. Planting begins in February in south Texas and as late as June in northern areas of the Cotton Belt. After two months, the marvellous mallow flowers blossom and in three days turn from white to red.
From these flowers compact green capsule buds are produced. The seeds and fibres grow protected within these. After about 50 days in the sun these capsules become brown and produce light white and soft cotton fibres wrapped around the seeds.
The plant is then harvested and the cotton seeds and fibres are separated with great care. The cotton is cleaned and then submitted to quality control tests before being compressed into rectangular bales of approximately 220 kilos each.
Cotton is part of your everyday life!
Do you know the COTTON USA Mark?
The COTTON USA Mark was launched in 1989. It distinguishes quality products manufactured from at least 95% cotton of which at least 50% is U.S. cotton. This applies to both clothing and home textile products.
This ensures that you receive cotton's quality characteristics of softness, purity, transpiribility, comfort and freshness.
COTTON USA - the Mark of quality!
Why choose home textile and apparel with the COTTON USA Mark?
The International Textile Manufacturers Federation (the representative for the world's textile industry) acknowledges U.S cotton as one of the purest cottons in the world. Cleaner cotton means that yarns, fabrics and finished products contain fewer defects. Garments and home textiles labelled with the COTTON USA Mark contain high quality cotton.