Embracing Quality
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Quality is a more important factor today than it was two years ago
It’s official - spending savvy Brits demand quality on the High Street.
With throwaway fashion on the decline, COTTON USA has conducted research in association with Drapers magazine to investigate what’s really on shoppers’ minds when they are hitting the High Street. The survey has revealed that despite the gloomy economic climate Brits continue to care about quality when choosing what to buy. In fact, nearly half of the 2,000 adults surveyed said that quality is a more important factor today than it was two years ago. Find out more in the Drapers Cotton Report.
