COTTON USA Soft and Sensual

NEWS AND EVENTS

ANNA WINTOUR HITS LONDON FASHION WEEK

Anna Wintour, of U.S. Vogue, hit London Fashion Week this September. Looking for the hottest new designs, she attended the Meadham Kirchhoff catwalk show, sponsored by COTTON USA.

The designers, English Edward Meadham and French born Benjamin Kirchhoff, graduated from Central Saint Martin’s in 2002. The pair launched their womenswear collection, Meadham Kirchhoff, as part of Fashion East in February 2006. Since then the duo have gone from strength to strength, including commissions with Kylie Minogue, the Danza ballet group, and most recently they have designed collections for Topshop.

For this year’s spring/summer 2010 collection, they explored the familiar and the banal – the things they intrinsically loved and the things that they did not. The collection was about purity and emptiness, and included pieces inspired by ancient Greece. Cotton played an incredibly strong role in the collection, with cotton canvas and voile trousers, muslin shirts and dresses, as well as oxford shirting draped shirts and skirts.

“We have always been very keen to feature cotton in our collections because it’s such an exact material to work with - it always drapes and falls so elegantly,” said Edward Meadham.

Stephanie Thiers-Ratcliffe, International Marketing Manager of COTTON USA, said: "Meadham Kirchhoff is the perfect sponsorship fit for COTTON USA. We have a strong commitment to supporting up-and-coming designers, and together the duo represents some of the hottest fashion talent out there.”

The COTTON USA sponsorship has been awarded in previous years to the likes of Nathan Jenden, Sinha-Stanic, PPQ, Preen, Gardem Paris and Deryck Walker, and is a huge boost for designers looking for ways to grow and improve their work.